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You are smart, daring, curious,
be so parisiens

Defining the global brand vision

So Parisiens developed a brand and image book to showcase the Maison’s exceptional heritage and history and set in stone the brand’s original spirit while projecting it boldly into the future.

Stewarding the global brand & image strategy

Shu Uemura is Japan’s leading makeup artist brand. So Parisiens pilots the brand global image and strategy while continually evolving its visual expression to fit the expectations of younger generations.

Defining the global brand 
& image strategy

In 2020 Takami joined L’Oréal. So Parisiens was asked to develop Takami brand platform and develop iconic proprietary visuals, videos and digital tools for the Asian market.

Fitting the most outrageous west coast
beauty brand with new millenials

This disruptive cosmetics brand tasked So Parisiens with their positioning. Valuing « reinvention over perfection », the strategic work was reflected in beauty visuals, social media communication and videos. 

Known as the brand that “changed the face of the Middle kingdom, one lipstick at a time"

So Parisiens created visuals inspired by neo-zen aesthetics and by the brand Yangsheng philosophy, the tech-augmented Chinese medicine.

Creating Martini Gold communication with Monica Bellucci

With its deep Italian roots and rich heritage, Martini is a global lifestyle brand loved by Dolce Gabbana. Martini chose So Parisiens to launch Martini Gold communication.

Revitalizing the brand by bridging

its past and future

So Parisiens worked with legendary caterer Dalloyau to breathe new life into its brand new positioning strategy and branding communication and bring Dalloyau's Grand Siècle origins to the 21st century.

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Turkish cosmetics brand own by Group Rocher called on So Parisiens to modernize its image with a colorful and uplifting philosophy of happiness.

A new brand changing people everyday life

Leading company Orthopodo mandated So Parisiens to elevate its smart insole line to a standalone revolutionary product brand. So Parisiens and create the brand strategy, its name and the communication.

Bakery Chefs' best kept secret

When it comes to chocolate, Valrhona is the top baker’s choice. So Parisiens created luxious visuals balancing between sinful gourmandize and the promise of refined quality.

A swedish brand build from the ground up 

It began with the acquisition of a water spring in Sweden. So Parisiens created the concept, its positioning, and gave it a modern, distinctive name to make it stand out.

Our creative strategy

Blending business acumen, imagination and a dash of audacity, our strategies are creative, and our creations strategic. We envision life with willpower and a touch of sass. It is a state of mind beyond frontiers. As a multicultural haven, Paris has inspired the world with its unique mindset. Hemingway, Picasso, Karl Lagerfeld, Kenzo, Virginia Woolf and many others took it back to their country. Cities like New York, London, Tokyo share that spirit as well.

Our vision

People no longer accept to be put in boxes. They refuse stereotypes and cherish their uniqueness. Successful brands are the ones that have their finger on the world’s pulse. In tune with new consumer habits, they anticipate tomorrow, provide solutions with an impact on people life, their community, and the world.

Our conviction

Brands are stories to be lived. Offering experiences to involve, entertain and inspire. Brands need to synchronize to the new world while reinforcing what make them different.

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