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You are smart, daring, curious,
be so parisiens

Our creative strategy

Blending business acumen, imagination and a dash of audacity, our strategies are creative, and our creations strategic. We envision life with willpower and a touch of sass. It is a state of mind beyond frontiers. As a multicultural haven, Paris has inspired the world with its unique mindset. Hemingway, Picasso, Karl Lagerfeld, Kenzo, Virginia Woolf and many others took it back to their country. Cities like New York, London, Tokyo share that spirit as well.

Our vision

People no longer accept to be put in boxes. They refuse stereotypes and cherish their uniqueness. Successful brands are the ones that have their finger on the world’s pulse. In tune with new consumer habits, they anticipate tomorrow, provide solutions with an impact on people life, their community, and the world.

Our conviction

Brands are stories to be lived. Offering experiences to involve, entertain and inspire. Brands need to synchronize to the new world while reinforcing what make them different.

Brand Strategy

We develop in co-creation with clients brand platforms and their creative markers to allow brands to be led with agility and connect with theircommunities while keeping their DNA.

Developing the global brand
& image strategy

In 2020 when Takami joined L’Oréal, So Parisiens was asked to develop Takami brand strategy. Iconic visuals and videos were developed helping the brand to grow.

Fitting the most outrageous west coast
beauty brand with new millenials

So Parisiens strategic work was reflected in beauty visuals, social media communication and videos.

Known as the brand that “changed the face of the Middle kingdom, one lipstick at a time"

So Parisiens created visuals inspired by neo-zen aesthetics and by the brand Yangsheng philosophy and tech-augmented Chinese medicine.

Creating proprietary visual markers embodied on all touch points

Martini is a global lifestyle brand loved worldwide. So Parisiens created and strengthens the visual markers and insure consistency on all communication tools.

Revitalizing the brand by bridging

its past and future

We worked with legendary caterer Dalloyau

to breath new life into its brand. We creates with a communication strategy, as well as new packaging and retail which highlight iconic products and royal savoir-faire.

Stewarding the global brand & image strategy

Owned by L’Oréal, Shu Uemura is Japan’s leading makeup artist brand. So Parisiens has been piloting Shu Uemura’s global brand strategy since 2012, defining its strategy to anticipate the expectations of younger generations.

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Turkish cosmetics brand own by Group Rocher called on So Parisiens to modernize its image with a colorful and uplifting philosophy of happiness.

Elevating the brand by a balance between hightech and lifestyle

Leading orthopedics company Orthopodo wanted to elevate its smart insole line to a standalone product brand. So Parisiens was commissioned to find a name : Moxxis.